Marketing automation and CRM for marketing

Marketing automation and CRM for marketing: new opportunities with IOTA.UZ

In the face of active market growth and increasing competition, marketing automation is becoming one of the key success factors. IOTA.UZ, a leading developer of ERP/CRM solutions in Uzbekistan and on the global market, offers comprehensive tools that allow businesses to increase marketing efficiency, improve interaction with customers and scale sales.

1. Why automation is important for modern marketing

1. Save time and resources
   Manually managing marketing campaigns takes a lot of time and effort. Automated systems take on routine tasks, allowing specialists to focus on strategy and creative solutions.
2. Increased accuracy and efficiency
   Database errors, email failures, or irrelevant contact details can lead to the loss of customers. Automation minimizes risks and ensures high accuracy of marketing operations.
3. Improved customer engagement
   Personalized campaigns, automated reminders, and audience segmentation allow the company to build long-term relationships and increase loyalty.

2. IOTA.UZ is a leader in the development of ERP/CRM solutions

IOTA.UZ specializes in creating corporate management systems (ERP) and customer relationship management (CRM) systems. Our solutions are in demand not only in Uzbekistan, but also far beyond its borders. We offer:

• Flexible architecture: solutions are scalable for businesses of any size — from startups to large holdings.
• An integrated approach: ERP and CRM modules are synchronized with each other, ensuring transparency and efficiency in data management.
• Advanced technologies: including artificial intelligence, Big Data and machine learning to make more accurate marketing decisions.

3. CRM for marketing: key benefits

1. Unified contact database
   All customer data is stored in one place, which makes it easy to segment and plan advertising campaigns.
2. Automation of communications
   Newsletters, push notifications, email marketing and other communication channels can operate fully automatically. IOTA.UZ systems allow you to flexibly configure triggers and interaction scenarios.
3. Analytics and reporting
   Track metrics (email openings, link clicks, conversions from leads to deals) in real time. The system generates reports that help identify bottlenecks and develop effective marketing strategies.
4. ERP integration
   The IOTA.UZ CRM module is synchronized with the ERP system, which provides end-to-end analytics: from marketing expenses to final financial indicators.

4. Marketing automation: key scenarios

1. Email marketing and trigger emails
   Launching a sequence of emails when the customer takes certain actions (requesting on the site, adding an item to the cart, opening an email).
2. Audience segmentation
   Automatically assign customers to groups based on their behavior, interests, or purchase history.
3. Lead scoring
   The system assigns points to each potential customer based on engagement, activity, and potential business value.
4. Retargeting
   Set up ads for users who are already interested in your product or service but haven't completed a purchase.

5. Real results: cases from IOTA.UZ

• 30% increase in conversions
  After the introduction of automated mailing and segmentation, customers noted an increase in conversions and a decrease in advertising costs.
• Shortening the deal cycle
  Thanks to end-to-end analytics and the rapid transfer of leads from marketing to sales, deals were closed 20% faster.
• Increasing customer loyalty
  A personalized approach to communication has improved customer retention and increased the frequency of repeat purchases.

6. How to start marketing automation with IOTA.UZ

1. Audit and analysis
   Our team will study your company's processes, collect requirements and identify growth points.
2. The choice of tools
   Based on the audit, we will offer an optimal set of modules and features that are right for your business.
3. Implementation and training
   IOTA.UZ specialists will deploy the solution, integrate it into the IT infrastructure and train the team.
4. Support and development
   We are not resting on our laurels: service support, updates and improvements are part of our long-term cooperation strategy.

ConclusionMarketing automation and the implementation of CRM for marketing are mandatory steps for companies seeking sustainable growth and maintaining competitive advantages. IOTA.UZ solutions will help you optimize all aspects of marketing activities, from data collection and analysis to personalized communication and increased conversions.‍

Are you ready for a marketing transformation?
Submit a request on the website IOTA.UZ and get individual advice on choosing solutions for marketing automation, CRM and ERP systems.